This series contains research studies measuring the effectiveness of existing travel promotional programs, investigating the travel habits of New Yorkers and Americans, and surveying the market/business community's attitudes toward and perceptions of the development of New York advertising. Most of the reports document research relating to the <emph render="italic">I Love New York</emph> campaign, business improvement and development, the extent of pleasure travel in New York and other states, and the impact of changing seasons on travel in New York.
Creator
New York (State). Department of Economic Development. Advertising and Marketing Division
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