New York State Department of Economic Development Advertising and Marketing Division Research Reports

Statement on Language

Some content in this finding aid may contain offensive terminology. For more information on why this language is occasionally retained, see: New York State Archives Statement on Harmful Language in Descriptive Resources.

Overview of the Records

Repository
New York State Archives
222 Madison Avenue
Albany, NY 12230
Summary
This series contains research studies measuring the effectiveness of existing travel promotional programs, investigating the travel habits of New Yorkers and Americans, and surveying the market/business community's attitudes toward and perceptions of the development of New York advertising. Most of the reports document research relating to the <emph render="italic">I Love New York</emph> campaign, business improvement and development, the extent of pleasure travel in New York and other states, and the impact of changing seasons on travel in New York.
Title
Research reports
Quantity
12 cubic feet
Inclusive Dates
Series Number
B2661
Creator
Arrangement

Roughly chronological.

Scope and Content Note

This series contains research studies conducted to measure the effectiveness of existing travel promotional programs, to ascertain the travel habits of New Yorkers and Americans, and to survey the market/business community's attitudes toward and perceptions of the development of New York advertising. Most of the reports document research for the I Love New York campaign, studies on business improvement and development in the state, studies measuring the extent of pleasure travel in New York and other states, and studies measuring the seasonal impact on travel in the state.

Other Finding Aids

Item list.

Acquisition Information

This series was transferred under RDA 17611.

Access Restrictions

There are no restrictions regarding access to or use of this material.

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